Lawyer, AOD “Stanić & partners”
“Jovana is lawyer and legal advisor in the filed of Intellectual property rights and Data protection. Jovana is currently acting as IP officer in the project “”Technopark Serbia 2 – IP Component”” in Science and Technology Belgrade, Niš and Čačak, which is financed by SECO and implemented by the Swiss Federal Institute of Intellectual Property. Jovana is an author of several papers in the topic of IP, as well as a lecturer in series of webinars and seminars with that topic. The newest paper is done with collaboration with World Intellectual property organization and Intellectual property office of Republic of Serbia: „IP guide for startups- Entrepreneurial ideas“.
Jovana is a member of The International Institute for IP Management (I3PM).”
Metaverse and IP Rights: Navigating the Intersection of Virtual Reality and Intellectual Property
“The Metaverse is a concept that has gained significant traction in recent years, as advancements in virtual reality and augmented reality technologies have enabled the creation of immersive digital environments that simulate the real world. As the Metaverse evolves, it poses new challenges and opportunities for intellectual property rights.
This presentation will explore the current state of IP rights in the Metaverse, including copyright, trademark, and patent law. We will examine the unique challenges posed by virtual worlds and user-generated content, as well as the potential for new IP opportunities in the technology industry. We will also discuss the implications of emerging technologies such as augmented reality and virtual reality devices, and the potential for new patents related to device and software technologies.
In particular, we will focus on the intersection of IP rights and the Metaverse, exploring the ways in which brand owners can protect their intellectual property in virtual environments, and the implications for creators and users of user-generated content. We will also consider the implications of emerging Metaverse standards and protocols for IP protection.
Ultimately, this presentation will provide attendees with a comprehensive understanding of the current state of IP rights in the Metaverse, and the challenges and opportunities that lie ahead for brand owners, creators, and users alike. By exploring the intersection of virtual reality and intellectual property, we hope to contribute to a broader conversation about the legal and ethical implications of this rapidly evolving technology.”