Founder & CEO, Amaze&Co
Biography:
Aleksandra Marić is Founder & CEO at Amaze&Co. She has more than 15 years of professional experience in the fashion & luxury industry, with a focus on brand strategy and innovative business models. Teaches „Management of Fashion & Luxury Companies” at various European universities & loves it.
Country Coordinator for the largest fashion movement in the world, promoting sustainability. When she is not being a sustainability ambassador for Nike or appearing in international documentaries about luxury, she runs her consulting company – Amaze&Co. This consultancy is her passion, as well as coming up with competitive and creative strategies for brands.
Presentation title:
Luxury in the Web3 era: Entering the virtual
Presentation abstract:
Get ready to discover the future of high society and opulence reimagined. How will luxury brands and companies navigate the intersection of high-end products & decentralized technology? Who will be the new rich and how will they consume luxury goods in the new era of the internet? Decoding virtual worlds, exclusivity, personalization and ownership on the blockchain. Expanded markets, new target groups and a an incredible new chapter for the experience economy. Where are we going and how much will it cost us? Let’s explore the possibilities together.
