HEAD OF NFTS, HYPE | CO-FOUNDER, LEMONADE
Ipshita Kumar is Hype Partners’ Head of NFTs and a leader within the industry, helping bring brands to market successfully in the metaverse.
Ipshita prides herself in possessing the perfect balance of EQ and IQ required to help brands triumph in Web3 and is passionate about making it accessible for everyone.
Having started her career in hospitality, tourism, and marketing industries, before co-founding Lemonade, the web3 community platform for creators and brands, Ipshita didn’t take a traditional route into the world of Web3 (if there is such a thing!).
Her previous experiences have made her a triple threat leader in Web3 with great marketing and operational skills alongside the prerequisite of tech understanding. She cares deeply about rebalancing the creator community to distribute equity more evenly and believes bringing brands into Web3 is one of the key ways to do this.
Experiences powered by NFTs
We all have favorite ways to spend our free time (and of course money!). Whether it’s hotel stays, wine tasting classes, watching live music or shopping the brands you love – the common theme that binds them together is ‘experience’ and a good experience really stands out. So often this positive experience leads to brand love and of course loyalty. Because who doesn’t want to go back for more of something that we treasure and enjoy?
More than this, delivering brilliant experiences opens the door for brands to offer new and unusual things to their community – a captive audience. But how do we spin experiences backed with technology like NFTs and provide unmeasurable value to our community? Lets explore it together.