CEO, Play Media
Biography:
Mladen Maksić is a marketing consultant with a broad experience in digital marketing, business analysis, and business development.
The founder and CEO of Play Media – a marketing agency specializing in digital marketing, with a focus on creating and implementing advanced strategies and search engine optimization. Throughout the course of his career, he was at the head of technical and business teams in the IT and marketing industry and cooperated with a multitude of clients ranging from startups to multinational corporations.
Most notably, Mladen is a marketing consultant at the European Central Bank for Reconstruction and Development, as well as a mentor at CEE Tech House boutique innovation hub, headquartered in San Francisco. Apart from commercial engagements, Mladen is also a member of the management board at the European Cooperation in Science and Technology (COST) for LEAD-ME COST Action CA19142 – Leading Platform for European Citizens, Industries, Academia, and Policymakers in Media Accessibility – as a member of the Management Committee for Serbia.
Presentation title:
Alice in Metaverse – “I wonder which way I ought to go.”
Presentation abstract:
A magical journey of exploring the new world, and positioning yourself in the Metaverse. Navigating the Metaverse: How to find and be found? Content, people, and brands.
